In Bad Science circles, a regular gripe is the BBC providing what is in effect advertorial for unproven therapies via news items with little or no balance. For instance, A canna' change the laws of physics just posted See The Light, a critique of unquestioning TV coverage of a dubious light therapy for Seasonal; Affective Depression.
Along those lines, BBC's online health section just featured 'Horse therapy helped my daughter', an account of a child with cerebral palsy being treated with "hippotherapy", a physio technique in which "Treatment involves putting patients on horseback in a variety of positions and adapting to the horse's movements and working on co-ordination and posture". This is not the well-established Riding for the disabled, an activity of clear benefits in terms of enjoyment, fitness and independence. In hippotherapy, the rider doesn't control the horse (and indeed might sit facing backwards). A therapist leads the horse around, and the claim is that keeping balance in relation to the specific 3D movement of the horse provides neurological benefits.
While I suppose the intention is to provide a harmless human interest story, the BBC coverage is largely uncritical. In the token criticism section at the end, a spokesperson for Scope (the cerebral palsy charity) comments that while horse-riding is relaxing, hippotherapy shouldn't be viewed as a cure for cerebral palsy. Nevertheless, the piece completely fails to analyse the problems of proving claims made for hippotherapy.
Compare and contrast, then, Horse Power: When Riding Turns Into Treatment, hosted at the American Hippotherapy Association's own website, and Hippotherapy explained at the American Equestrian Alliance website. Both of these are reasonably-balanced articles that describe the claims for hippotherapy, but also are very clear about the lack of evidence-based research and the problems of measuring any benefits objectively.
The Research and Training Center (RTC) on Early Childhood Development, which focuses on evidence-based practice in the childhood development field, has a review paper, Influences of Hippotherapy on the Motor and Social-Emotional Behavior of Young Children with Disabilities (PDF) by Pamela S. Rolandelli and Carl J. Dunst, analysing the general faultiness of studies into hippotherapy. Its findings, summarised in a terser article, Saddle up, but... (PDF), are that "Most studies reported some positive physical, language, or social-emotional effects for hippotherapy study participants. As a whole, however, the RTC researchers found that the studies were not conducted with the kind of scientific rigor needed to conclude that hippotherapy was responsible for the observed improvements".
You won't find any link to such counterevidence at the BBC story.